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BGM Consulting

BGM Consulting · land and territory producing

We produce land and territory. We build star projects.

We don’t just work with the land — we work with the person behind it: the owner who will bring it to life. That’s what makes our approach different.

Land producing is our flagship: we turn a plot into a finished star-grade investment product — strategy, master plan, financial model, project finance, sales. But what truly sets us apart is that we produce not only the territory but the owner too: their team, capital, and public positioning. Asset value rises 2–4×; time-to-sell shortens 2–3×. We work where institutional development and capital are still emerging — Russia, Armenia, Kyrgyzstan, Azerbaijan, Tajikistan.

We produce land and the person · We build star projects · We launch where no one else can

Виолетта Басина — основатель BGM Consulting

— Founders

Three voices that set the meaning, form, and income of every project we touch.

Violetta Basina

I create environments where a person rediscovers meaning, value, and support. I bring together what used to be considered incompatible. I build new markets, new ways of living, and new communities. I believe the future belongs to people of action. For me, business isn’t just profit — it’s a way to change the quality of life of people and territories. My job is to make the complex simple, to launch the new, and to help people discover their own potential.

Violetta Basina

Founder and ideologist of BGM Consulting

Yana Gergel

A city isn’t a sum of buildings. It’s a sum of decisions we make on behalf of people who haven’t been born there yet. The environment shapes character — and if we build by accident, we get accidental people. My job is to encode into a territory a language that can speak across generations. Then land investment becomes an investment in the future, not in square metres.

Yana Gergel

Co-founder of BGM Consulting · architect-urbanist

Maria Mayer

Money flows to where meaning lives. Land starts generating income when it gains character — traditions, the scent of place, the face of a community. We don’t build houses; we build memory worth passing on. That’s the highest form of income real estate — the one people return to and pay a premium for, well above the market price per metre.

Maria Mayer

Co-founder of BGM Consulting · place-identity expert

— Manifesto

Rise from the land.

Land isn’t raw material. It’s the maternal medium from which a project emerges.

We don’t build ON land — we help give birth to what was already there: its history, rhythm, people, crafts, landscape. Through meaning, traditions, community, and architecture, those invisible layers rise to the surface as a living project.

“Rise from the land” always means the birth of something new. Each of our projects isn’t an assembly of construction materials — it’s a living organism that grows on its own because there is somewhere to grow from.

That’s why no one sees and works the land the way we do: we read it before any shovel touches the ground. From there come the premium per square metre, the loyalty of residents, and the decades of life ahead of every project.

Working with

DOM.RF Bank· since 2020
Ministry of Construction of Russia· since 2014
Ministry of Industry & Trade· since 2020
NOSTROY· since 2023
Russian Builders Union· since 2013
RF Chamber of Commerce·
Cities Community Confederation·
Cities Academy·

— Manifesto and philosophy

Not consulting.
An architecture of the environment around the entrepreneur.

We don’t sell services. We produce a transition — from chaos to system. We connect what nobody usually connects: business, the state, land, capital, sales, media, and people. We help the entrepreneur become the cause of their own result, and their projects — a point of growth, capitalisation, and influence.

Our mission

To create new business and life environments where people and projects unlock their potential, find meaning, become useful to the world, and grow.

Slogan

We make star projects.

A «star» is an entrepreneur and a project that move from chaos to system, stop being «one of many», and become a point of influence. That’s exactly what every engagement we take on aims at.

— Three archetypes in our work

How we enter every project

01

Systems builder

We build environments, not products. Every project is assembled as a living organism — with its own economics, rhythm, team, audience, and culture. It then lives on for decades because every part is connected.

«The future is built by people of action.»

02

Connector of the unconnectable

Business and the state. Land and capital. Sales and media. Regulator and market. Money and meaning. We work where typical consultants say «these are different stories» — and assemble them into one living system.

«I bring together what used to be considered incompatible.»

03

Crisis transformer

Where others see a dead end — we see a restart point. We enter broken or chaotic systems and rebuild them: a new model, new growth sources, a new team, new packaging. Not «rescue from bankruptcy» — but redesign for new conditions.

«Who said a person has to fit into the system?»

— Honest compass

Four values that hold the work together

Beauty

Aesthetics aren’t decoration. They are a form of respect — to a person and to a place. What is built beautifully lives longer.

Honesty

No fine print, no hidden conditions. If we can’t do something — we say so. If something is impossible — same answer. Said is done.

People

Every project is about real people. We see more in them than they see in themselves. Our job is to unlock their potential and make them the cause of their own result.

— What sets us apart

Three things that can’t be copied

We are not «yet another consulting firm». Strong positioning is built not on words but on a thinking pattern, experience, and relationships nobody else holds.

01

We see the system as a whole

We connect what usually nobody connects: business, the state, land, capital, sales, media, and people. Not marketing, not coaching, not development — we work at the level of environment and structure. Projects come together as a living system, not as a stack of services.

We connect the unconnectable

02

We launch where no one else can

Without resources, in new markets, under rules that don’t yet exist. Russia’s first project-financed single-family housing (DOM.RF Bank, 2020), the first preferential SFH mortgage, the State Fund for the Protection of Co-investors’ Rights, OPENDEVELOP.RU. Every time — we opened a new category.

20+ launched projects

03

We treat crisis as a new market

Crisis turnaround isn’t «rescue from bankruptcy». It’s redesigning the business for new conditions: new model, new revenue streams, new team, new packaging. We went through it ourselves and now do it for others — where others see a dead end, we see a restart point.

Rebuild, not bankruptcy

— Who we work with

Seven entry points into working with us

The entrepreneur

The one who builds new and wants to move from chaos to system. We assemble the strategy, packaging, team, and public positioning. We make you the cause of your own result — and a point of influence, not «just another founder».

Learn more →

The business

When the product is there, revenue is there, but growth has stalled. We rebuild the business model, growth sources, pricing, sales, and team. Not «process optimisation» — but a redesign for new market conditions.

Learn more →

Land and development

Our flagship offering. We capitalise a plot into a finished investment product: master plan, financial model, paperwork, project finance, marketing, sales team. Asset value rises 2–4×; time-to-sell shortens 2–3×.

Learn more →

Capital and scaling

Bringing in project finance, investors, and partners. Deal structuring, packaging for a bank or fund, expansion into new jurisdictions. Russia’s first project-finance for single-family housing is our case. Now we do the same for others.

Learn more →

Public profile and influence

We turn the founder into a point of influence and the company into a recognisable brand. Public-profile strategy, media, speaking, content, communication with regulators. Our track record: the State Fund, OPENDEVELOP.RU, 15+ public talks, and coverage in RBC, Interfax, Vedomosti.

Learn more →

Manufacturing and agri

The real sector — manufacturing, agri, processing clusters. We work on product strategy, retail entry, subscription-model packaging, sales digitisation, and bringing in institutional capital.

Learn more →

Crisis rebuild

When the engine that used to drive the business has stopped. Not «rescue from bankruptcy» — but redesign for new conditions: new model, new growth sources, new team, new packaging. We have lived through this ourselves. No litigation.

Learn more →

— Why clients trust us

17 years of outcomes — in numbers and facts

150+

delivered projects across six industries

17 years

in real estate: construction, asset management, sales, marketing, financial development, development

Top 10 distinctions

Dubai International Award №1

2023

«Building Glory» honour, RBU

2019

Full Member, Intl. Acad. of Mortgage

2022

Letter of Gratitude, NOSTROY President

2023

Russian Construction Olympus

laureate

Winner: MinStroy + MinPromTorg + DOM.RF

Professor of Practice, Cities Academy

MBA Development Professor of Practice

Chair, RBU Committee

2013–2024

Member, Russian Chamber of Commerce WG

former

— What the client gets

Not services. Outcomes.

We don't sell «consulting» or «packaging». We sell a transition — from the point where the entrepreneur is stuck to the point where a working system is assembled around them. Ten concrete outcomes the client keeps after working with us.

01

Exit from chaos

The main reason clients come to us. The «everything's on fire» state ends — what replaces it is a clear order of steps, priorities, focus.

02

A new strategy

Not a «60-slide deck», but a decision: where your point of growth lies for the next 3 years, and which 3–5 steps lead there.

03

Financial model

A transparent model that shows where money is made, where it burns, where the buffer sits, and where profit is being left on the table. Bank-ready, fund-ready, partner-ready.

04

Project packaging

A project that reads the same way to investor, bank, partner, client, and team. One language, one story, one logic.

05

Higher capitalisation

Asset value rises 2–4× — not «someday», but within the project horizon. Not on paper — in a real transaction.

06

Sales launch

A turnkey sales unit: people, scripts, funnel, CRM, training. Not «marketing for the sake of marketing» — actual deals within the first months.

07

Bringing in partners

Investors, co-investors, technology and infrastructure partners. We connect parties «not supposed» to meet — and assemble deals that didn't exist before.

08

Project finance

From deal packaging to a bank decision. Russia's first project-finance for single-family housing is our case. Now we do the same for others.

09

Team rebuild

A team that can carry the new model. Not «staff training», but clear roles, clear KPIs, clear money. Who stays, who's hired, who moves on.

10

Public positioning

The founder becomes a point of influence; the company becomes a recognisable brand. Public-profile strategy, media, speaking, dialogue with regulators.

Виолетта Басина, основатель BGM Consulting

— The person behind it

I don't fight the system. I create the new where there isn't any yet — and I find a way around when the old one doesn't work. I've been doing this for 17 years across different industries. And I'll keep doing it.

— Violetta Basina, Founder of BGM Consulting

Full Member, Intl. Academy of Mortgage & Real Estate · Honor Sign «Building Glory» · Dubai International Award 2023

Full biography →

— Press coverage

Verified sources of recognition

All press coverage →

РБК Недвижимость

Ведомости

Интерфакс-Недвижимость

ЕРЗ.РФ

Деловой Петербург

ЦИАН

АСН-инфо

ЕвроМедиа

“Violetta Basina — CEO, Omakulma Group; chair of the Russian Builders Union committee on developer-homeowner relations.”
РБК Недвижимость / RBC Real Estate, 2020
“Violetta Basina, Head of the Association of Women Transforming Territories, founder of the Zemskaya Sreda project.”
ЕвроМедиа / EuroMedia, февраль / February 2026

— Ready to start?

Strategy session — 90 minutes, no commitment

No commitment. After the session you will know what to do next — launch a full-cycle engagement, run a corporate workshop, or take the recommendations and execute in-house. The session is priced from USD 3,000 for two meetings plus a written report.

Or reach out directly: info@vbasina.com · @basina_violetta